Whether the news is read on an ipad, a cell phone or in print, news draws readers. Readers respond to advertisements. In fact newspaper readers have more purchasing power than the average consumer. It also delivers a mass audience that is unmatched by any other medium, ranging from dailies, weeklies and suburban weeklies newspapers

Newspaper websites reach 63 million unique users which is more than the news portals of Yahoo! News and MSNBC.com and CNN.com. You get the value of the advertisement and the value of the search engines seeing your ad over and over again.